Marketing Committee

PURPOSE

To coordinate all aspect of marketing for the ORSA organization, provide guidance and resources to members and institutions in regards to marketing ORSA and related events, and advance the ORSA brand locally, regionally and nationally. For website or marketing requests, please email the team at orsamarketing@gmail.com.

FUNCTION

• Develop and maintain brand standards for the ORSA organization.

• Regularly update and maintain the ORSA website.

• Maintain regular activity on ORSA's social media channels to engage ORSA members and promote the ORSA brand.

• Assist with marketing and promotions for ORSA and related events.

• Take an active role is highlighting member and institution accomplishments and programs.

• Assist other committees and organization as a whole with marketing, promotions, advertising, and outreach.

• Utilize marketing tactics and platforms strategically, including but not limited to: print, web, email, social media and video.